How we use cookies to improve your browsing experience on www.premierleague.com, our other websites and our mobile app (together the “Online Services”) to provide our products and services and obtain certain information by automated means.
In this Cookies Policy, any use of the words "you", "yours" or similar expressions shall mean any user of this website whatsoever. Terms such as "we", "us, "our" or similar expressions shall mean The Football Association Premier League Limited.
Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. They are often used as a mechanism for websites to remember useful information, such as your login details, and can contribute to ease of use when navigating a website. Our cookies cannot identify you personally.
Some cookies (known as ‘essential’ or ‘strictly necessary cookies’) are required for the proper operation of the Online Services. Others are optional and used for performance, analytics or marketing purposes.
HOW WE USE COOKIES
Cookies on our Online Services are used for a variety of different purposes, but generally speaking their use breaks down into the following categories:
a) Strictly Necessary Cookies: These are required for the operation of our Online Services and to enable you to use their features. Without these cookies, certain Online Services cannot be provided They include, for example, cookies that enable you to log into secure areas of our website.
b) Analytical/Performance Cookies: These allow us to recognise and count the number of users of our Online Services and see how such users navigate through our Online Services. This helps to improve how our Online Services works, for example, by ensuring that users can find what they are looking for easily.
c) Functionality Cookies: These improve the functional performance of our Online Services and make it easier for you to use. For example, such cookies are used to remember that you have previously visited the Online Services and asked to remain logged in to it
d) Targeting Cookies: These record your visit to our website, the pages you have visited and the links you have followed. We will then use this information to make advertising displayed on it more relevant to your interests.
MANAGING COOKIES
Essential Cookies
Essential cookies are required for the operation of our Online Services. You may disable these using your internet browser but this may affect the functionality of our Online Services.
Website
Cookie Name |
Purpose |
csrftoken |
Helps protect your data when submitting forms on a website. |
datadome |
Used to protect the website from bots and malicious traffic. |
_dc_gtm_UA-xxxxxxxx |
Part of Google Tag Manager; helps manage and track tags/scripts on websites. |
OptanonAlertBoxClosed |
Remembers if you've closed the cookie consent banner. |
App (IOS)
Cookie Name |
Purpose |
Core Graphics |
Provides high-quality 2D rendering for apps. |
Core Image |
Processes and analyses images efficiently. |
Image I/O |
Reads and writes various image file formats. |
Local Authentication |
Authenticates users biometrical or with a passphrase. |
SceneKit |
Renders and manipulates 3D assets in apps. |
SwiftUI |
Provides views and controls for app user interfaces. |
UIKit |
Provides infrastructure for iOS or tvOS apps. |
AVFoundation |
Platform for Analytics |
Core Haptics |
Adds customised haptic and audio feedback to your app |
AVFAudio |
Enables audio/video playback functionality |
BitmovinPlayer |
Enables basic functionality of the video player, such as session management and playback continuity. |
BitmovinPlayerCore |
Enables core video playback functionality. Part of MKPlayer |
BlazeSDK |
Handles functionalities such as authentication, matchmaking, and game session management |
Charts |
Mobile SDK usage for scanning dependency on device and network specifics |
CoreCollector |
Mobile SDK usage for scanning dependency on device and network specifics |
CryptoKit |
Mobile SDK usage for scanning dependency on device and network specifics |
DeveloperToolsSupport |
Mobile SDK usage for scanning dependency on device and network specifics |
App (Android)
Cookie Name |
Purpose |
Pulselive Application Package ID |
Identifies the app uniquely in Android. |
Google Common SDK |
Allows apps to connect with Google Play and manage updates. |
Okio |
Handles network communication behind the scenes in OkHttp. |
Squareup Moshi Internal SDK |
Helps convert data between JSON and app objects; used behind the scenes. |
Google Android SDK |
Core tools from Google for building Android apps. |
Google Firebase SDK |
Includes many Firebase services like authentication, analytics, and messaging. |
OpenID AppAuth SDK |
Helps users log in securely using industry-standard methods (OAuth, OpenID). |
Non-essential Cookies
Non-essential cookies are set by our Online Services. They help us improve the functionality of our Online Services by collecting information and reporting on your use of such Online Services as well as improving your user experience.
You can manage your non-essential cookies here:
Website
Cookie Name | Purpose |
_cbt |
Used for user behaviour tracking or analytics. |
intercom-device-id-m174rzec |
Helps the Intercom chat tool identify your device. |
_v__chartbeat3 |
Used by Chartbeat to track real-time user engagement. |
intercom-session-m174rzec |
Maintains your chat session with Intercom. |
_ga |
Used by Google Analytics to identify users across sessions. |
_chartbeat2 |
Stores info for Chartbeat analytics (tracks how people use the site). |
fs_uid |
Tracks user sessions for FullStory (used for session replays). |
_gclxxxx |
Part of Google Ads; tracks ad clicks for conversion tracking. |
_ga_xxxxxxxxxx |
Variant of Google Analytics cookie to track users on specific properties. |
intercom-id-m174rzec |
Identifies the user for Intercom messaging. |
_gid |
Another Google Analytics cookie for tracking user behavior. |
WZRK_G |
Used by marketing platforms like WebEngage for user tracking. |
_gax |
Variation of _ga, used for Google Analytics tracking. |
__eoi |
May relate to email or advertising tracking (unclear without more context). |
bitmovin_analytics_uuid |
Used to track video playback analytics with Bitmovin. |
_cb |
Used by Chartbeat for real-time analytics. |
_fbp |
Used by Facebook to deliver advertising. |
fs_lua |
FullStory cookie for user analytics and session recording. |
s_ecid |
Adobe Experience Cloud ID cookie for analytics. |
AMCV_###@AdobeOrg |
Identifies a unique visitor on Adobe marketing services. |
kndctr_0A661E8266D2273A0A 495F8E_AdobeOrg_identity |
Stores Adobe identity info for tracking. |
s_nr |
Stores the date of visit and whether the visitor is new or returning (Adobe Analytics). |
App (IOS)
Cookie Name | Purpose |
ARKit |
Uses device hardware to create augmented reality experiences. |
Accelerate |
Offers high-performance computation on the CPU. |
AuthenticationServices |
Improves user experience when entering credentials. |
CarPlay |
Customises the user interface for navigation apps. |
Combine |
Processes values over time using a declarative Swift API. |
Core Foundation |
Provides fundamental software services for apps. |
Core Services |
Encompasses fundamental operating system services. |
Core Telephony |
Obtains information about the user's cellular service provider. |
Core Text |
Lays out text and handles fonts at a low level. |
Foundation |
Defines the base layer of functionality for apps. |
MetricKit |
Provides language-independent, Unicode-based functions. |
Photos |
The Apple Photos SDK. |
Quartz Core |
Creates animatable scene graphics for macOS and iOS. |
SafariServices |
Integrates Safari behaviours into iOS or macOS apps. |
Security |
Allows reading logs and building custom debugging tools. |
StoreKit |
Supports in-app purchases and App Store interactions. |
SystemConfiguration |
Loads and unloads launchd services within an app. |
UserNotifications |
Sends important notifications to app users. |
WebKit |
Displays web content and manages browser features. |
Core Location |
Provides services that determine a device’s geographic location, altitude, and orientation, or its position relative to a nearby iBeacon device. |
Firebase Analytics |
Analytics that captures actionable insights based on app usage and user engagement. |
BitmovinPlayerAnalytics |
Analytics collection of Video player by user. Part of MKPlayer |
GoogleAppMeasurement |
Tracking user behaviour while respecting iOS privacy restrictions |
GoogleAppMeasurementIdentitySupport |
Tracking user behaviour while respecting iOS privacy restrictions |
KMMPremierLeague25 |
Kotlin Multi Platform allows business logic to be shared between iOS and Android |
MKPlayer |
Provides core functionality such as video playback |
s_ecid |
Cookie to hold analytics related data |
AMCV_###@AdobeOrg |
Cookie to hold analytics related data |
kndctr_xxxxxxxxxxxxxxx_F8E_ AdobeOrg_identity |
Cookie to hold analytics related data |
App (Android)
Cookie Name | Purpose |
Glide Android SDK |
Helps display images efficiently and smoothly in the app. |
Mediakind Mkplayer SDK |
Used to stream live or on-demand video content. |
Retrofit |
Helps apps talk to web servers easily and safely. |
Firebase Messaging Android SDK |
Manages push notifications for sending updates or messages. |
Firebase Config Android SDK |
Helps load and manage settings or features from the cloud. |
Gson Stream Android SDK |
Converts app data into JSON and back; used internally. |
Firebase IID Android SDK |
Used by Firebase for identifying devices; not directly used by the app. |
Gson Android SDK |
Converts app data to JSON format and vice versa; used internally. |
Gson Annotations Android SDK |
Helps describe how to handle JSON in the app; not used directly. |
OkHttp |
Helps the app send and receive data over the internet. |
Dagger |
Helps manage parts of the app that depend on each other. |
Firebase Abt Android SDK |
Supports A/B testing in apps; can be removed. |
Gson Reflect Android SDK |
Helps analyze app code at runtime; not directly used. |
Bitmovin Vastclient Internal SDK |
Used for video playback and ads in the MKPlayer. |
Blaze Blazesdk Push SDK |
Supports push notifications; used by another library. |
Sun Jna Internal SDK |
Supports other parts of the app; not directly used. |
CleverTap Android SDK |
Tracks user actions to help improve marketing and user engagement. |
AdMob Android SDK |
Shows ads in the app and tracks ad performance. |
Adobe Core |
Core part of Adobe tools that help track users and their behaviour. |
Google Firebase Internal SDK |
Includes tools for crash reporting, messaging, and analytics. |
Apollographql |
Helps manage and update app content remotely. |
Google Accompanist SDK |
Manages user permissions, especially for privacy law compliance. |
Ktor Http Auth SDK |
Helps secure user login and app communication. |
kndctr_xxxxxxxxxxxxxx_ AdobeOrg_identity |
Tracks user activity anonymously to build behavior profiles in Adobe systems. |
s_ecid |
Stores a unique user ID to help Adobe tools remember returning users. |
AMCV_###@AdobeOrg |
Identifies visitors across Adobe Experience Cloud tools. |
s_nr |
Tracks if a visitor is new or returning; helps with session analytics. |
AMCV_###@AdobeOrg |
Cookie to hold analytics related data |
kndctr_xxxxxxxxxxxxxxx_F8E_ AdobeOrg_identity |
Cookie to hold analytics related data |
Third-party Cookies
Third-party cookies are set by another domain. They help us improve the functionality of our Online Services by collecting information and reporting on your use of the Online Services as well as improving your user experience.
All our third-party cookies are targeting cookies. You can manage your third-party cookies here:
Cookie Name | Purpose |
YSC |
Tracks video views on YouTube. |
receive-cookie-deprecation |
Used to handle cookie changes or deprecation notices. |
VISITOR_INFO1_LIVE |
Measures YouTube bandwidth to determine video quality. |
VISITOR_PRIVACY_METADATA |
Stores YouTube user privacy settings. |
__cf_bm |
Cloudflare cookie that helps with security and bot protection. |
IDE |
Used by Google DoubleClick to deliver targeted ads. |
__Secure-ROLLOUT_TOKEN |
Helps with feature rollout control securely. |
ar_debug |
Enables debugging for developers (possibly AdRoll or similar tool). |
CHANGES TO THIS COOKIES POLICY
Our policies and procedures are under continual review. We may, from time to time, update our cookies policy. Any such changes will be posted on this page.
CONTACT
Questions, comments and requests regarding this Cookie Policy should be addressed to [email protected] or to the Football Association Premier League Limited, Brunel Building, 57 North Wharf Road, London, W2 1HQ.