How we use cookies to improve your browsing experience on www.premierleague.com, our other websites and our mobile app (together the “Online Services”) to provide our products and services and obtain certain information by automated means.

In this Cookies Policy, any use of the words "you", "yours" or similar expressions shall mean any user of this website whatsoever. Terms such as "we", "us, "our" or similar expressions shall mean The Football Association Premier League Limited.

Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. They are often used as a mechanism for websites to remember useful information, such as your login details, and can contribute to ease of use when navigating a website. Our cookies cannot identify you personally.

Some cookies (known as ‘essential’ or ‘strictly necessary cookies’) are required for the proper operation of the Online Services. Others are optional and used for performance, analytics or marketing purposes.

HOW WE USE COOKIES

Cookies on our Online Services are used for a variety of different purposes, but generally speaking their use breaks down into the following categories:

a)    Strictly Necessary Cookies: These are required for the operation of our Online Services and to enable you to use their features. Without these cookies, certain Online Services cannot be provided They include, for example, cookies that enable you to log into secure areas of our website.

b)    Analytical/Performance Cookies: These allow us to recognise and count the number of users of our Online Services and see how such users navigate through our Online Services. This helps to improve how our Online Services works, for example, by ensuring that users can find what they are looking for easily.

c)    Functionality Cookies: These improve the functional performance of our Online Services and make it easier for you to use. For example, such cookies are used to remember that you have previously visited the Online Services and asked to remain logged in to it

d)    Targeting Cookies: These record your visit to our website, the pages you have visited and the links you have followed. We will then use this information to make advertising displayed on it more relevant to your interests.

MANAGING COOKIES

Essential Cookies

Essential cookies are required for the operation of our Online Services. You may disable these using your internet browser but this may affect the functionality of our Online Services.

Website

Cookie Name

Purpose

csrftoken

Helps protect your data when submitting forms on a website.

datadome

Used to protect the website from bots and malicious traffic.

_dc_gtm_UA-xxxxxxxx

Part of Google Tag Manager; helps manage and track tags/scripts on websites.

OptanonAlertBoxClosed

Remembers if you've closed the cookie consent banner.

 
App (IOS)
Cookie Name

Purpose

Core Graphics

Provides high-quality 2D rendering for apps.

Core Image

Processes and analyses images efficiently.

Image I/O

Reads and writes various image file formats.

Local Authentication

Authenticates users biometrical or with a passphrase.

SceneKit

Renders and manipulates 3D assets in apps.

SwiftUI

Provides views and controls for app user interfaces.

UIKit

Provides infrastructure for iOS or tvOS apps.

AVFoundation

Platform for Analytics

Core Haptics

Adds customised haptic and audio feedback to your app

AVFAudio

Enables audio/video playback functionality

BitmovinPlayer

Enables basic functionality of the video player, such as session management and playback continuity.

BitmovinPlayerCore

Enables core video playback functionality. Part of MKPlayer

BlazeSDK

Handles functionalities such as authentication, matchmaking, and game session management

Charts

Mobile SDK usage for scanning dependency on device and network specifics

CoreCollector

Mobile SDK usage for scanning dependency on device and network specifics

CryptoKit

Mobile SDK usage for scanning dependency on device and network specifics

DeveloperToolsSupport

Mobile SDK usage for scanning dependency on device and network specifics


App (Android)
Cookie Name

Purpose

Pulselive Application Package ID

Identifies the app uniquely in Android.

Google Common SDK

Allows apps to connect with Google Play and manage updates.

Okio

Handles network communication behind the scenes in OkHttp.

Squareup Moshi Internal SDK

Helps convert data between JSON and app objects; used behind the scenes.

Google Android SDK

Core tools from Google for building Android apps.

Google Firebase SDK

Includes many Firebase services like authentication, analytics, and messaging.

OpenID AppAuth SDK

Helps users log in securely using industry-standard methods (OAuth, OpenID).

Non-essential Cookies

Non-essential cookies are set by our Online Services. They help us improve the functionality of our Online Services by collecting information and reporting on your use of such Online Services as well as improving your user experience.

You can manage your non-essential cookies here: 

Website

Cookie Name Purpose

_cbt

Used for user behaviour tracking or analytics.

intercom-device-id-m174rzec

Helps the Intercom chat tool identify your device.

_v__chartbeat3

Used by Chartbeat to track real-time user engagement.

intercom-session-m174rzec

Maintains your chat session with Intercom.

_ga

Used by Google Analytics to identify users across sessions.

_chartbeat2

Stores info for Chartbeat analytics (tracks how people use the site).

fs_uid

Tracks user sessions for FullStory (used for session replays).

_gclxxxx

Part of Google Ads; tracks ad clicks for conversion tracking.

_ga_xxxxxxxxxx

Variant of Google Analytics cookie to track users on specific properties.

intercom-id-m174rzec

Identifies the user for Intercom messaging.

_gid

Another Google Analytics cookie for tracking user behavior.

WZRK_G

Used by marketing platforms like WebEngage for user tracking.

_gax

Variation of _ga, used for Google Analytics tracking.

__eoi

May relate to email or advertising tracking (unclear without more context).

bitmovin_analytics_uuid

Used to track video playback analytics with Bitmovin.

_cb

Used by Chartbeat for real-time analytics.

_fbp

Used by Facebook to deliver advertising.

fs_lua

FullStory cookie for user analytics and session recording.

s_ecid

Adobe Experience Cloud ID cookie for analytics.

AMCV_###@AdobeOrg

Identifies a unique visitor on Adobe marketing services.

kndctr_0A661E8266D2273A0A

495F8E_AdobeOrg_identity

Stores Adobe identity info for tracking.

s_nr

Stores the date of visit and whether the visitor is new or returning (Adobe Analytics).

App (IOS)
Cookie Name Purpose

ARKit

Uses device hardware to create augmented reality experiences.

Accelerate

Offers high-performance computation on the CPU.

AuthenticationServices

Improves user experience when entering credentials.

CarPlay

Customises the user interface for navigation apps.

Combine

Processes values over time using a declarative Swift API.

Core Foundation

Provides fundamental software services for apps.

Core Services

Encompasses fundamental operating system services.

Core Telephony

Obtains information about the user's cellular service provider.

Core Text

Lays out text and handles fonts at a low level.

Foundation

Defines the base layer of functionality for apps.

MetricKit

Provides language-independent, Unicode-based functions.

Photos

The Apple Photos SDK.

Quartz Core

Creates animatable scene graphics for macOS and iOS.

SafariServices

Integrates Safari behaviours into iOS or macOS apps.

Security

Allows reading logs and building custom debugging tools.

StoreKit

Supports in-app purchases and App Store interactions.

SystemConfiguration

Loads and unloads launchd services within an app.

UserNotifications

Sends important notifications to app users.

WebKit

Displays web content and manages browser features.

Core Location

Provides services that determine a device’s geographic location, altitude, and orientation, or its position relative to a nearby iBeacon device.

Firebase Analytics

Analytics that captures actionable insights based on app usage and user engagement.

BitmovinPlayerAnalytics

Analytics collection of Video player by user. Part of MKPlayer

GoogleAppMeasurement

Tracking user behaviour while respecting iOS privacy restrictions

GoogleAppMeasurementIdentitySupport

Tracking user behaviour while respecting iOS privacy restrictions

KMMPremierLeague25

Kotlin Multi Platform allows business logic to be shared between iOS and Android

MKPlayer

Provides core functionality such as video playback 

s_ecid

Cookie to hold analytics related data

AMCV_###@AdobeOrg

Cookie to hold analytics related data

kndctr_xxxxxxxxxxxxxxx_F8E_

AdobeOrg_identity

Cookie to hold analytics related data

App (Android)
Cookie Name Purpose

Glide Android SDK

Helps display images efficiently and smoothly in the app.

Mediakind Mkplayer SDK

Used to stream live or on-demand video content.

Retrofit

Helps apps talk to web servers easily and safely.

Firebase Messaging Android SDK

Manages push notifications for sending updates or messages.

Firebase Config Android SDK

Helps load and manage settings or features from the cloud.

Gson Stream Android SDK

Converts app data into JSON and back; used internally.

Firebase IID Android SDK

Used by Firebase for identifying devices; not directly used by the app.

Gson Android SDK

Converts app data to JSON format and vice versa; used internally.

Gson Annotations Android SDK

Helps describe how to handle JSON in the app; not used directly.

OkHttp

Helps the app send and receive data over the internet.

Dagger

Helps manage parts of the app that depend on each other.

Firebase Abt Android SDK

Supports A/B testing in apps; can be removed.

Gson Reflect Android SDK

Helps analyze app code at runtime; not directly used.

Bitmovin Vastclient Internal SDK

Used for video playback and ads in the MKPlayer.

Blaze Blazesdk Push SDK

Supports push notifications; used by another library.

Sun Jna Internal SDK

Supports other parts of the app; not directly used.

CleverTap Android SDK

Tracks user actions to help improve marketing and user engagement.

AdMob Android SDK

Shows ads in the app and tracks ad performance.

Adobe Core

Core part of Adobe tools that help track users and their behaviour.

Google Firebase Internal SDK

Includes tools for crash reporting, messaging, and analytics.

Apollographql

Helps manage and update app content remotely.

Google Accompanist SDK

Manages user permissions, especially for privacy law compliance.

Ktor Http Auth SDK

Helps secure user login and app communication.

kndctr_xxxxxxxxxxxxxx_

AdobeOrg_identity

Tracks user activity anonymously to build behavior profiles in Adobe systems.

s_ecid

Stores a unique user ID to help Adobe tools remember returning users.

AMCV_###@AdobeOrg

Identifies visitors across Adobe Experience Cloud tools.

s_nr

Tracks if a visitor is new or returning; helps with session analytics.

AMCV_###@AdobeOrg

Cookie to hold analytics related data

kndctr_xxxxxxxxxxxxxxx_F8E_

AdobeOrg_identity

Cookie to hold analytics related data

Third-party Cookies

Third-party cookies are set by another domain. They help us improve the functionality of our Online Services by collecting information and reporting on your use of the Online Services as well as improving your user experience.

All our third-party cookies are targeting cookies. You can manage your third-party cookies here: 

Cookie Name Purpose

YSC

Tracks video views on YouTube.

receive-cookie-deprecation

Used to handle cookie changes or deprecation notices.

VISITOR_INFO1_LIVE

Measures YouTube bandwidth to determine video quality.

VISITOR_PRIVACY_METADATA

Stores YouTube user privacy settings.

__cf_bm

Cloudflare cookie that helps with security and bot protection.

IDE

Used by Google DoubleClick to deliver targeted ads.

__Secure-ROLLOUT_TOKEN

Helps with feature rollout control securely.

ar_debug

Enables debugging for developers (possibly AdRoll or similar tool).

CHANGES TO THIS COOKIES POLICY

Our policies and procedures are under continual review. We may, from time to time, update our cookies policy. Any such changes will be posted on this page.

CONTACT

Questions, comments and requests regarding this Cookie Policy should be addressed to [email protected] or to the Football Association Premier League Limited, Brunel Building, 57 North Wharf Road, London, W2 1HQ.